Marchenko

For the first course launch, we designed the core site structure and the user journey from the first touchpoint to purchase.

We also worked through the funnel logic and the way information is presented so visitors can clearly understand what the training is about, how it is structured, and where to go next. This framework became the foundation of the entire launch.

For this project, we designed a logo and built the visual foundation of the website based on the color palette approved by the client.

The pages were created directly in the live environment, without a separate Figma stage. The visual language is contrast-driven and structured: a light background, dark accent sections, large typography, and simple graphic elements support both the educational focus and the personal brand.

Instead of a promotional website, we built an MVP learning platform with a course catalog, product cards, and lesson pages.

Users can choose a course, complete the payment, and then access the training materials through their personal account. The platform was adapted for mobile devices so that both purchasing and learning work well across different screen sizes.

We set up the payment flows and prepared the required legal elements for operating the project in Germany.

The website supports both online payments and bank transfers, and after purchase the user receives the necessary emails. We also implemented a cookie banner and legal pages related to placing an order and using the website.

We implemented working dashboards for both students and the team, covering the core processes of learning and platform management.

In the personal account, a student can take courses, leave reviews, view test and purchase history, and interact with the curator. On the admin side, the platform includes course and lesson management without coding, as well as access to student and purchase data.