IT Kids School

We kicked off with a quick scan of Germany’s EdTech market, benchmarked competitors, and interviewed parents—the true decision-makers. Talks with the headmaster and tutors refined the core promise: “play + future-proof skills.”

From the findings we built a page mind-map, user flows, and sharp brand messages, keeping the project on track and edit-light.

Goal: keep the signature yellow while adding a fresh, playful vibe. We created a modular grid with cushioned corners, quirky markers, and subtle confetti animations.

Every block nudges action: the “Book a free trial” CTA and pricing cards (€139/month, €159/4 weeks) are boosted by badges like “Top pick” and “No cancellation needed.” Friendly visuals, yet tidy and grown-up.

Stack: WordPress + ACF PRO; frontend with Tailwind CSS and Alpine JS for micro-interactions. A fully responsive grid and oversized “bubble” buttons make mobile browsing effortless.

Stripe Checkout handles subscription payments, with webhook alerts piping straight into the client’s CRM—sign-up is a two-click journey.

Pre-launch we compressed imagery to AVIF/WebP, enabled HTTP/2 push; CLS < 0.05, LCP 1.2 s—firmly in the green PageSpeed zone. Local SEO for NRW and Schema.org/Organization boost search reach.

Launch went live without downtime: first enquiries landed on day one, and the trial-lesson page hit a 5.1 % conversion rate in the first week. The result is a digital showcase that fires kids up to become IT heroes while capturing every parent’s click.