Kindermusse

We began by mapping leisure habits of families with 3- to 10-year-olds. Two key triggers emerged: bold colours to draw kids in and straightforward wayfinding parents appreciate.

This shaped the brand promise “safe adventure” and a touch-point map (entrance, socials, merch) that kept the design sprint on track.

The name had to read instantly while feeling toy-like. Each letter became a little character – some with eyes, others with funny teeth.

A four-tone palette (purple, sunny yellow, emerald, raspberry) makes the logo pop anywhere, holding clarity from 24 mm pens to two-metre signage.

To balance energy with order, we paired a subtle grid backdrop with free-hand scribbles. Every asset sits on an 8 × 8 grid, so new layouts come together in hours, not days, without losing cohesion.

Launch materials included posters, business cards, T-shirt prints and Story templates. The visual hook: large child photos plus a bold headline on a lipstick-coloured badge.

A QR code links to an interactive workshop schedule—boosting offline-to-online visits by 37% in the first month.