OK Appliance: Reliable Home Appliances

We started with a technical and UX audit: high bounce rates and a muddled structure hurt conversions. Together with the client we set one KPI — maximize lead generation inside Charlotte.

Search data revealed four most profitable appliance types, so we created dedicated landings for each while keeping a unified brand look and conversion path.

Every page opens with the “proof + action” formula: a real technician photo, a clear offer, and the contrasting Book your repair button. A brief note about the service fee under the headline removes price objections at once.

Next comes a strip of key numbers, 12 appliance‑type icons, and benefit cards (“Prompt Service”, “No Additional Fee”). White space and the signature green keep the interface airy and recognizable.

The project is a series of static landings on a lightweight stack: WebP images, inline critical CSS, asynchronous fonts. The request form validates client‑side and posts straight to the CRM, tagging the source and appliance type.

Each page adds problem tags, brand logos, and an expanded FAQ, covering long‑tail keywords without cluttering the main page.

Before go‑live we ran cross‑browser tests and added Local Business schema. Google Analytics events and remarketing audiences track user paths.

Copy is natural yet rich in phrases like “ice maker leaking water” and “washer not spinning”, boosting relevance without hurting readability. The pages quickly climbed local SERPs and now drive a steady stream of organic leads.