An advertising campaign was developed via Meta, TikTok and Google Ads for a children’s camp with a psychological focus to support pubescent children.
About the project
Objectives and results
An advertising campaign was developed in Meta, TikTok and Google Ads for a children’s camp with a psychological focus to support children of puberty age. The aim of the campaign was to attract the attention of parents and generate applications. Clear communication about the benefits and psychological support of the camp increased interest in the camp in the long term.
Work performed
Meta Ads
TikTok Ads
Google Ads
Term of cooperation
10 months
Results in figures
16.55$
CPL
A payment model for advertising campaigns in which the advertiser pays for each acquired lead, i.e. a potential customer who has shown interest in a product or service.
217.22%
ROMI
A measure of return on marketing investment. It measures how effectively the money spent on a marketing campaign was used and how much revenue was generated.
Geolocalization and target group
CIS
Parents of children ages 8 to 17 with middle or higher incomes who value education, personal development, and meaningful leisure time.
Just a few steps will lead to excellent results
Step 1
Briefing and research
Detailed analysis of your company, target group and competitors to develop clear strategies for sustainable success.
Step 2
Strategy development
Based on the data we receive, we develop a customized marketing strategy to achieve the best results.
Step 3
Creation of promotional materials
Designing promotional materials that attract the attention of your target group and emphasize the uniqueness of your brand.
Step 4
Implementation and optimization
Realization of strategy, implementation of advertising campaigns, content and other marketing tools.
Step 5
Analyzing the results
Analyze the results and evaluate the goals achieved and determine the next steps.
Step 6
Support
We are excited to share our knowledge with you and your team so you can better understand and effectively manage marketing in the future.
Step 7
Development and improvement
We’re also excited to share our knowledge with you and your team so you can better understand and manage your marketing in the future.
