Wine Deck

We kicked off with a quick audit of the premium wine sector, mapping trends and expectations of aficionados and newcomers alike. Key insight: people crave a relaxed sommelier-style experience, not just products.

Founder interviews and competitor benchmarks shaped the brand strategy: a modern, friendly wine club with an educational edge – the compass for every design choice.

The mark had to visualise the layered flavours of wine and the journey from grape to glass.

We created an abstract five-ring spiral, a metaphor for unfolding aromas. The clean stroke works at 8 mm and scales up to storefront signage without loss.

The palette blends deep wine (#541E36), warm mustard and dark teal – echoing oak barrels and evening tastings.

A 4×4 modular grid keeps every touchpoint in rhythm, from hang-tags and menus to shopping bags.

The e-commerce vision is elegant and distraction-free: airy canvas, large bottle cards, and the Comfortaa/Figtree type pairing for a balance of celebration and clarity.

The homepage flows “from shelf to experience”: wines first, followed by tours and masterclasses, maximising cross-sell potential.

Offline we crafted city-light posters and premium tote bags; online we produced animated story carousels.

Signature graphics over wood and stone textures amplify the premium feel and maintain visual unity across all channels.