Winter Berger Branding

Complete Brand Identity & Digital Launch for a B2B Cleaning Service Winter Berger: end-to-end branding and market debut

Scope covered logo, visual system, promo assets, web concept, plus full testing before release. Under tight deadlines the brand had to project “premium cleaning, zero hassle.” The result is a cohesive ecosystem that performs equally well on physical media and digital screens, ready for scale.

Services

Logo Design
Identity Design
Promotional Materials
Website Design Concept
Testing & Launch

Duration

2 weeks

Website

winterberger.group

Logo Design

Objective: a concise mark signalling reliability and tech-driven efficiency, far from feather-duster clichés.

We crafted a diamond-brush “WB” monogram: sharp edges mean power, inner facets reflect attention to detail. It holds clarity at 10 mm and scales to building-sign size.

Identity Design

Corporate buyers expect rigor without clinical chill. The palette – Pale Cloud, Nordic Blue, Deep Graphite – conveys freshness and depth; Poppins type adds modern ease.

An 8×8-dp modular grid keeps badges, uniforms and decks in sync, cutting turnaround on new assets.

Promotional Materials

Fast offline rollout: billboards, lanyards, tech stickers.

Visual hook: bold action verb headline + smiling cleaner on the brand gradient. QR leads to the cost calculator – 4.8 % conversion in the first three weeks.

Website Design Concept

Site flow sells solutions, not just lists. Clean grid, large use-case tiles (“Office”, “Warehouse”, “Gym”) and a sticky “Calculate cost” CTA.

Branded shadow logo in page backgrounds ties web to outdoor ads. Fully responsive from 360 px to 4K.

Testing & Launch

Pantone proofs, cross-browser QA on 12 browsers / 3 mobile OS. A 24-page style guide covers colours, spacing, logo rules.

After a one-hour CMS hand-off the site went live; LinkedIn ads and OOH launched the same day, delivering leads from day one.