Younique Fashion

We kicked off with a lean competitive audit: top-20 EU labels, customer journey mapping, tone-of-voice review and touchpoint analysis. Insight: Younique wanted a vivid colour pop and modern type while staying true to high-fashion roots.

From there we built a mood-board and the positioning line “Create Younique Style”. Lime Green #C7F35B and Purple #661EC2 became the recognition anchors, steering every subsequent design decision.

Challenge: distil uniqueness into a single mark. We drew a high-contrast YF monogram with refined serifs, still crisp at 24 px. Twelve scenarios – mobile icons to billboards – were stress-tested in Figma.

The final mark shines in both flat and 3-D renders, pairing Unbounded online with classic Garamond offline. Early ads delivered an 18 % lift in CTR and pushed logo recall to 72 % in user polls.

Need: assets that scale from Instagram Reels to subway billboards. We built adaptive templates (1080×1920, A1, 85×55 mm) and packaged them in a brand guide with CMYK/RGB specs.

Purple-smoke posters featuring “Create Younique Style” beat the control by 32 % engagement in A/B tests. Print-ready margins and bleed settings sped up press approval by 30 % with zero rework.

Outcome – a cohesive visual ecosystem that amplifies brand positioning and drives conversion across every channel.