{"id":19,"date":"2024-05-19T15:38:18","date_gmt":"2024-05-19T15:38:18","guid":{"rendered":"https:\/\/new.seitup.de\/?page_id=19"},"modified":"2026-02-12T11:41:25","modified_gmt":"2026-02-12T11:41:25","slug":"marketing","status":"publish","type":"page","link":"https:\/\/seitup.de\/ru\/marketing\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"<div>\n<h1>  Marketing mit Wirkung: <span class=\"uk-text-primary\"><br \/>So wird Traffic zu Verk\u00e4ufen<\/span><\/h1>\n<p>Integriertes Marketing \u2013 von der Strategie bis zur Werbung \u2013 hilft Ihnen, mehr Leads, Verk\u00e4ufe, Umsatz und Stammkunden zu gewinnen.<\/p>\n<\/div>\n<p><p>\n        <a href=\"#modal-form\">Beratung buchen<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/bg-img-11.png\" alt=\"\"><\/p>\n<div>\n<div> Leistungen<\/div>\n<\/div>\n<div>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/div>\n<div>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/div>\n<ul>\n<li>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/li>\n<\/ul>\n<div>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/div>\n<ul>\n<li>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/li>\n<\/ul>\n<div>\n<p><a href=\"#modal-form\">Beratung<\/a><\/p>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/circle-arrow-light.svg\" alt=\"\"><\/p>\n<div>Weitere Leistungen<\/div>\n<p>\u00dcberblick \u00fcber den Gesamtkatalog unserer Leistungen.<\/p>\n<\/div>\n<div>\n<h2>Wie wir Ihr Unternehmen zum <br class=\"uk-visible@m\"><span class=\"uk-text-primary\"> Erfolg f\u00fchren werden?<\/span><\/h2>\n<\/div>\n<ul>\n<li>\n<h3>Steigerung<br \/>von Leads<\/h3>\n<p><lord-icon trigger=\"hover\" target=\".el-item\" colors=\"primary:#140f4d,secondary:#3872e3\" src=\"\/wp-content\/uploads\/lordicon\/ozcrnfrh.json\"><\/lord-icon><\/p>\n<div>Durch gezielte Kampagnen und Werbema\u00dfnahmen helfen wir Ihnen, potenzielle Kunden effektiv zu gewinnen.<\/div>\n<\/li>\n<li>\n<h3>Analyse<br \/> und Optimierung des Funnels<\/h3>\n<p><lord-icon trigger=\"hover\" target=\".el-item\" colors=\"primary:#140f4d,secondary:#3872e3\" src=\"\/wp-content\/uploads\/lordicon\/mzzzwwvl.json\"><\/lord-icon><\/p>\n<div>Wir analysieren das Verhalten potenzieller Kunden, um sie effizienter durch den Funnel zu f\u00fchren.<\/div>\n<\/li>\n<li>\n<h3>Steigerung des Wiedererkenn&shy;ungswertes<\/h3>\n<p><lord-icon trigger=\"hover\" target=\".el-item\" colors=\"primary:#140f4d,secondary:#3872e3\" src=\"\/wp-content\/uploads\/lordicon\/wyljvnhx.json\"><\/lord-icon><\/p>\n<div>Durch gezielte Ma\u00dfnahmen machen wir Ihre Marke pr\u00e4gnant und unverwechselbar.<\/div>\n<\/li>\n<li>\n<h3>Zugang zu neuen M\u00e4rkten<\/h3>\n<p><lord-icon trigger=\"hover\" target=\".el-item\" colors=\"primary:#140f4d,secondary:#3872e3\" src=\"\/wp-content\/uploads\/lordicon\/kxwllxwf.json\"><\/lord-icon><\/p>\n<div>Wir analysieren Potenziale, passen Ihre Botschaften an und verschaffen Ihnen Zugang zu neuen M\u00e4rkten.<\/div>\n<\/li>\n<li>\n<h3>Begleitung<br \/> von Startups<\/h3>\n<p><lord-icon trigger=\"hover\" state=\"hover-roll\" target=\".el-item\" colors=\"primary:#140f4d,secondary:#3872e3\" src=\"\/wp-content\/uploads\/lordicon\/kkjdkiwn.json\"><\/lord-icon><\/p>\n<div>Wir begleiten junge Unternehmen von der ersten Idee bis zur sicheren Etablierung auf dem Markt, und weiter.<\/div>\n<\/li>\n<li>\n<h3>Sichern Sie sich eine umfassende, ma\u00dfgeschneiderte L\u00f6sung f\u00fcr das Wachstum Ihres Unternehmens im Internet.<\/h3>\n<p><a href=\"#modal-form\">Beratung buchen<\/a><\/p>\n<\/li>\n<\/ul>\n<div>\n<div>Unsere Kunden sind<br \/><span class=\"uk-text-primary\">in vielen Branchen t\u00e4tig<\/span><\/div>\n<div>\n<\/div>\n<\/div>\n<div>\n<ul class=\"uk-text-center\">\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\">Baugewerbe<\/li>\n<li class=\"uk-button uk-button-primary uk-button-large\" uk-parallax=\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\">Tourismus<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 5,0,0; y: -75,0,0; end: 70vh;\">Immobilien<\/li>\n<li class=\"uk-button uk-button-primary uk-button-large\" uk-parallax=\"rotate: -10,0,0; y: -60,0,0; end: 70vh;\">Lerntechnoloige<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 15,0,0; y: -100,0,0; end: 70vh;\">B2B<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 8,0,0; y: -15,0,0; end: 70vh;\">E-Commerce<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 2,0,0; y: -100,0,0; end: 70vh;\">Sch\u00f6nheitsindustrie<\/li>\n<li class=\"uk-button uk-button-primary uk-button-large\" uk-parallax=\"rotate: 15,0,0; y: -100,0,0; end: 70vh;\">B2C<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 6,0,0; y: -50,0,0; end: 70vh;\">Gesundheit<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: -5,0,0; y: -90,0,0; end: 70vh;\">Transport<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: -20,0,0; y: -69,0,0; end: 70vh;\">Logistik<\/li>\n<li class=\"uk-button uk-button-primary uk-button-large\" uk-parallax=\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\">Hotel<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: -10,0,0; y: -75,0,0; end: 70vh;\">Gastst\u00e4ttengewerbe<\/li>\n<li class=\"uk-button uk-button-primary uk-button-large\" uk-parallax=\"rotate: 7,0,0; y: -56,0,0; end: 70vh;\">Medien<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 20,0,0; y: -80,0,0; end: 70vh;\">Unterhaltung<\/li>\n<li class=\"uk-button uk-button-primary uk-button-large\" uk-parallax=\"rotate: -12,0,0; y: -70,0,0; end: 70vh;\">Mode und Design<\/li>\n<li class=\"uk-button uk-button-default uk-button-large\" uk-parallax=\"rotate: 10,0,0; y: -73,0,0; end: 70vh;\">Sport<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2>Unsere Projekte<\/h2>\n<\/div>\n<div>\n<\/div>\n<div>\n<div>H\u00e4ufig gestellte Fragen<\/div>\n<\/div>\n<ul>\n<li>\n<h3>Welche Kennzahlen sind f\u00fcr den  Erfolg einer Kampagne entscheidend?<\/h3>\n<div>Die wichtigsten Kennzahlen h\u00e4ngen von den Zielen der Kampagne ab. Wenn das Ziel Verk\u00e4ufe sind, sind Conversion-Rate, CPA (Cost per Acquisition) und ROAS (Return on Ad Spend) entscheidend. Geht es um Markenbekanntheit, sollten Reichweite, Anzeigefrequenz und Engagement verfolgt werden. Dabei ist es wichtig zu beachten, dass alle Metriken zusammenwirken und die isolierte Betrachtung einer einzelnen Kennzahl ohne Kontext zu einer falschen Einsch\u00e4tzung der Ergebnisse f\u00fchren kann.<\/div>\n<\/li>\n<li>\n<h3>Warum ist eine ma\u00dfgeschneiderte Strategie besser als ein standardisierter Ansatz?<\/h3>\n<div>Auch wenn sich Unternehmen in markanten Branchen oft \u00e4hnlich positionieren, hat jedes seine eigenen St\u00e4rken und Schw\u00e4chen. Diese k\u00f6nnen sich in einem Standortvorteil, einem besonderen Produkt, einer spezifischen Zielgruppe oder anderen Merkmalen zeigen, die es von der Konkurrenz abheben. Es ist unsere Aufgabe, diese St\u00e4rken zu erkennen und gezielt hervorzuheben.<\/div>\n<\/li>\n<li>\n<h3>Warum variieren die Kosten f\u00fcr Leads oft signifikant?<\/h3>\n<div>Die Kosten pro Lead h\u00e4ngen von vielen Faktoren ab: der Konkurrenz in der Nische, der Saisonabh\u00e4ngigkeit, der Qualit\u00e4t der Werbemittel und der Targeting-Einstellungen. Zum Beispiel ist der Klickpreis in hochkompetitiven Themenbereichen h\u00f6her, was auch die Lead-Kosten entsprechend steigen l\u00e4sst. Zu Beginn einer Werbekampagne sind die Lead-Kosten oft h\u00f6her, sinken jedoch mit der fortschreitenden Optimierung.<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Warum bringt meine Website trotz hochwertigem Content keine Leads ein?<\/h3>\n<div>Guter Content ist nur die halbe Miete. Entscheidend ist, dass Ihre Website in Suchmaschinen sichtbar ist und Metatags, Keywords sowie Usability optimal eingestellt sind. Wenn die Seite un\u00fcbersichtlich oder langsam ist, hilft selbst der beste Content nicht bei der Conversion. Wir empfehlen daher einen SEO-Audit und eine Usability-Analyse, um Schwachstellen zu identifizieren.<\/div>\n<\/li>\n<li>\n<h3>Wei schnell nach dem Start einer Kampagne stellen sich erste Ergebnisse ein?<\/h3>\n<div>Die Ergebnisse h\u00e4ngen von der Art der Werbung und Ihrem Budget ab. Suchmaschinenwerbung bei Google liefert erste Ergebnisse bereits nach wenigen Tagen, aber f\u00fcr nachhaltiges Wachstum und eine h\u00f6here Conversion-Rate ist eine Optimierung von mindestens 1 bis 3 Monaten erforderlich. Beim organischen Wachstum durch SEO und Content-Marketing dauert es in der Regel 3 bis 6 Monate, bis erste Ergebnisse sp\u00fcrbar werden.<\/div>\n<\/li>\n<li>\n<h3>Wozu Content-Marketing, wenn ich schon SEA mache?<\/h3>\n<div>Werbung zieht Kunden hier und jetzt an, w\u00e4hrend Content-Marketing Vertrauen und Loyalit\u00e4t aufbaut. Es sind zwei Seiten derselben Medaille. Guter Content macht Ihre Marke in den Augen Ihrer Kunden zu einem Experten, verbessert die Suchmaschinenoptimierung und hat langfristige Auswirkungen. Wenn ein Kunde Ihrem Content vertraut, wird er mit h\u00f6herer Wahrscheinlichkeit wieder zu Ihnen zur\u00fcckkehren.<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- 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src=\\\"https:\/\/cdn.lordicon.com\/mzzzwwvl.json\\\"><\/lord-icon>\",\"title\":\"Analyse<br \/> und Optimierung des Funnels\",\"title_en_us\":\"Improving sales funnel\",\"title_ru_ru\":\"\u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Durch gezielte Ma\u00dfnahmen machen wir Ihre Marke pr\u00e4gnant und unverwechselbar.\",\"content_en_us\":\"Enhancing brand awareness by expanding both online and offline presence to drive sustainable growth.\",\"content_ru_ru\":\"\n\n<p>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0437\u0430 \u0441\u0447\u0435\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430.<\/p>\n\n\",\"image\":\"\",\"meta\":\"<lord-icon trigger=\\\"hover\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"wp-content\/uploads\/lordicon\/wyljvnhx.json\\\"><\/lord-icon>\",\"meta_en_us\":\"<lord-icon trigger=\\\"hover\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"https:\/\/cdn.lordicon.com\/wyljvnhx.json\\\"><\/lord-icon>\",\"meta_ru_ru\":\"<lord-icon trigger=\\\"hover\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"https:\/\/cdn.lordicon.com\/wyljvnhx.json\\\"><\/lord-icon>\",\"title\":\"Steigerung des Wiedererkenn&shy;ungswertes\",\"title_en_us\":\"Increasing awareness\",\"title_ru_ru\":\"\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Wir analysieren Potenziale, passen Ihre Botschaften an und verschaffen Ihnen Zugang zu neuen M\u00e4rkten.\",\"content_en_us\":\"Entering new markets through localized strategies and customized solutions tailored to your company.\",\"content_ru_ru\":\"\u041e\u0442\u043a\u0440\u044b\u0442\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u0440\u044b\u043d\u043a\u043e\u0432 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.\",\"image\":\"\",\"meta\":\"<lord-icon trigger=\\\"hover\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"wp-content\/uploads\/lordicon\/kxwllxwf.json\\\"><\/lord-icon>\",\"meta_en_us\":\"<lord-icon trigger=\\\"hover\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"https:\/\/cdn.lordicon.com\/kxwllxwf.json\\\"><\/lord-icon>\",\"meta_ru_ru\":\"<lord-icon trigger=\\\"hover\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"https:\/\/cdn.lordicon.com\/kxwllxwf.json\\\"><\/lord-icon>\",\"title\":\"Zugang zu neuen M\u00e4rkten\",\"title_en_us\":\"New markets\",\"title_ru_ru\":\"\u0414\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u043e\u0432\u044b\u043c \u0440\u044b\u043d\u043a\u0430\u043c\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Wir begleiten junge Unternehmen von der ersten Idee bis zur sicheren Etablierung auf dem Markt, und weiter.\",\"content_en_us\":\"Supporting startups at every stage \u2014 from idea development to market launch and acquiring the first customers.\",\"content_ru_ru\":\"\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432 \u043d\u0430 \u0432\u0441\u0435\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 - \u043e\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438\u0434\u0435\u0438 \u0434\u043e \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a \u0438 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.\",\"image\":\"\",\"meta\":\"<lord-icon trigger=\\\"hover\\\" state=\\\"hover-roll\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"wp-content\/uploads\/lordicon\/kkjdkiwn.json\\\"><\/lord-icon>\",\"meta_en_us\":\"<lord-icon trigger=\\\"hover\\\" state=\\\"hover-roll\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"https:\/\/cdn.lordicon.com\/kkjdkiwn.json\\\"><\/lord-icon>\",\"meta_ru_ru\":\"<lord-icon trigger=\\\"hover\\\" state=\\\"hover-roll\\\" target=\\\".el-item\\\" colors=\\\"primary:#140f4d,secondary:#3872e3\\\" src=\\\"https:\/\/cdn.lordicon.com\/kkjdkiwn.json\\\"><\/lord-icon>\",\"title\":\"Begleitung<br \/> von Startups\",\"title_en_us\":\"Launching Startups\",\"title_ru_ru\":\"\u0417\u0430\u043f\u0443\u0441\u043a \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"image\":\"\",\"link\":\"#modal-form\",\"link_text\":\"Beratung buchen\",\"link_text_en_us\":\"Counseling\",\"link_text_ru_ru\":\"\u041a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044f\",\"meta\":\"\",\"panel_style\":\"card-primary\",\"title\":\"Sichern Sie sich eine umfassende, ma\u00dfgeschneiderte L\u00f6sung f\u00fcr das Wachstum Ihres Unternehmens im Internet.\",\"title_en_us\":\"Get a customized solution for growing your business online.\",\"title_ru_ru\":\"\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435\"}}],\"name\":\"icon-grid\"}]}]}],\"name\":\"features\"},{\"type\":\"section\",\"props\":{\"animation_delay\":\"100\",\"divider_height\":\"120\",\"divider_position\":\"top\",\"divider_width\":\"100\",\"image_position\":\"center-center\",\"padding_custom_bottom\":\"40\",\"padding_custom_top\":\"40\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"animation\":\"parallax\",\"block_align\":\"center\",\"content\":\"\\n\\n\\n\\n\",\"content_column_breakpoint\":\"m\",\"image\":\"\",\"image_align\":\"right\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"link_margin\":\"medium\",\"link_style\":\"primary\",\"link_text\":\"\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430  \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044e\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"maxwidth\":\"2xlarge\",\"maxwidth_breakpoint\":\"l\",\"meta\":\"\",\"meta_align\":\"above-content\",\"meta_color\":\"muted\",\"meta_element\":\"div\",\"meta_style\":\"h5\",\"parallax_opacity\":\"0 10%,1 50%\",\"parallax_y\":\"-100 10%,0 50%\",\"text_align\":\"center\",\"title\":\"Unsere Kunden sind<br \/><span class=\\\"uk-text-primary\\\">in vielen Branchen t\u00e4tig<\/span>\",\"title_align\":\"top\",\"title_element\":\"div\",\"title_en_us\":\"We work <span class=\\\"uk-text-primary\\\">with different niches<\/span>\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"auto\",\"title_hover_style\":\"reset\",\"title_ru_ru\":\"\u041c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c <span class=\\\"uk-text-primary\\\">\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u0445<\/span>\",\"title_style\":\"h2\"},\"name\":\"title\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"animation\":\"parallax\",\"class\":\"uk-align-center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul class=\\\"uk-text-center\\\">\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Baugewerbe<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">Tourismus<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 5,0,0; y: -75,0,0; end: 70vh;\\\">Immobilien<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -10,0,0; y: -60,0,0; end: 70vh;\\\">Lerntechnoloige<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 15,0,0; y: -100,0,0; end: 70vh;\\\">B2B<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 8,0,0; y: -15,0,0; end: 70vh;\\\">E-Commerce<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 2,0,0; y: -100,0,0; end: 70vh;\\\">Sch\u00f6nheitsindustrie<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: 15,0,0; y: -100,0,0; end: 70vh;\\\">B2C<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 6,0,0; y: -50,0,0; end: 70vh;\\\">Gesundheit<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: -5,0,0; y: -90,0,0; end: 70vh;\\\">Transport<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: -20,0,0; y: -69,0,0; end: 70vh;\\\">Logistik<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Hotel<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: -10,0,0; y: -75,0,0; end: 70vh;\\\">Gastst\u00e4ttengewerbe<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: 7,0,0; y: -56,0,0; end: 70vh;\\\">Medien<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -80,0,0; end: 70vh;\\\">Unterhaltung<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -12,0,0; y: -70,0,0; end: 70vh;\\\">Mode und Design<\/li>\n\n\\n    \n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 10,0,0; y: -73,0,0; end: 70vh;\\\">Sport<\/li>\n\n\\n<\/ul>\n\n\",\"content_en_us\":\"\n\n<ul class=\\\"uk-text-center\\\">\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Renovation<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">Tourism<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Real Estate<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">B2B<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">EdTech<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">E-Commerce<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Beauty industry<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">B2C<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">HealthTech<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Transport<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Logistics<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">Hotels<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Entertainmnet <\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">Fashion and Design<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Sport<\/li>\n\n\\n<\/ul>\n\n\",\"content_ru_ru\":\"\n\n<ul class=\\\"uk-text-center\\\">\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">\u0421\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">\u0422\u0443\u0440\u0438\u0437\u043c<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">\u041d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">B2B<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">EdTech<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">E-Commerce<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">Beauty \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">B2C<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">HealthTech<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">\u0422\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">\u041b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">\u041e\u0442\u0435\u043b\u0438<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">\u0421\u0444\u0435\u0440\u0430 \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0439<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-primary uk-button-large\\\" uk-parallax=\\\"rotate: -15,0,0; y: -95,0,0; end: 70vh;\\\">\u041c\u043e\u0434\u0430 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d<\/li>\n\n\\n\n\n<li class=\\\"uk-button uk-button-default uk-button-large\\\" uk-parallax=\\\"rotate: 20,0,0; y: -100,0,0; end: 70vh;\\\">\u0421\u043f\u043e\u0440\u0442<\/li>\n\n\\n<\/ul>\n\n\",\"css\":\".el-element ul {\\n    padding-left: 0px;\\n}\\n.el-element li {\\n    margin: 10px;\\n    pointer-events: none;\\n}\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"parallax_opacity\":\"0,1 30%\"},\"name\":\"tags\"}]}]}],\"name\":\"tags-cloud\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"100\",\"css\":\".el-section .el-meta {\\n    padding-top: 8px;\\n}\",\"divider_color_inherit_section\":true,\"divider_height\":\"120\",\"divider_invert\":false,\"divider_position\":\"top\",\"divider_responsive\":true,\"divider_width\":\"100\",\"image_position\":\"center-center\",\"padding_custom_bottom\":\"40\",\"padding_custom_top\":\"40\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content_column_breakpoint\":\"m\",\"image\":\"\",\"image_align\":\"right\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"link_margin\":\"medium\",\"link_style\":\"primary\",\"link_text\":\"\u0417\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043d\u0430  \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044e\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta\":\"\",\"meta_align\":\"above-content\",\"meta_color\":\"muted\",\"meta_element\":\"div\",\"meta_style\":\"h5\",\"text_align\":\"center\",\"title\":\"Unsere Projekte\",\"title_align\":\"top\",\"title_element\":\"h2\",\"title_en_us\":\"Our projects\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"auto\",\"title_hover_style\":\"reset\",\"title_ru_ru\":\"\u0420\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0435 <span class=\\\"uk-text-primary\\\">\u043f\u0440\u043e\u0435\u043a\u0442\u044b<\/span>\",\"title_style\":\"heading-small\"},\"name\":\"title\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"filter\":true,\"filter_align\":\"left\",\"filter_all\":true,\"filter_all_label\":\"Alle Projekte\",\"filter_all_label_en_us\":\"All projects\",\"filter_all_label_ru_ru\":\"\u0412\u0441\u0435 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\",\"show_link\":false,\"link_style\":\"\"},\"name\":\"projectsString\"}}}}],\"name\":\"acf-projects-grid\"}]}]}],\"name\":\"acf-projects-block\"},{\"type\":\"section\",\"props\":{\"animation_delay\":\"100\",\"class\":\"section-round\",\"divider_color\":\"#101216\",\"divider_height\":\"120\",\"divider_position\":\"top\",\"divider_responsive\":true,\"divider_width\":\"100\",\"image_position\":\"center-center\",\"padding_custom_bottom\":\"40\",\"padding_custom_top\":\"40\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"module\",\"props\":{\"menu_image_align\":\"center\",\"menu_image_margin\":true,\"menu_style\":\"default\",\"menu_type\":\"nav\",\"type\":\"builderwidget\",\"widget\":\"builderwidget-2\"},\"name\":\"review-widget\"}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"panel\",\"props\":{\"block_align\":\"center\",\"content\":\"\",\"content_column_breakpoint\":\"m\",\"image\":\"\",\"image_align\":\"right\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"link_margin\":\"medium\",\"link_style\":\"link-text\",\"link_text\":\"Read more\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\",\"maxwidth_breakpoint\":\"m\",\"meta\":\"\",\"meta_align\":\"above-content\",\"meta_color\":\"muted\",\"meta_element\":\"div\",\"meta_style\":\"\",\"title\":\"H\u00e4ufig gestellte Fragen\",\"title_align\":\"top\",\"title_element\":\"div\",\"title_en_us\":\"Frequently Asked Questions\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_ru_ru\":\"\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b\",\"title_style\":\"heading-small\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"Die wichtigsten Kennzahlen h\u00e4ngen von den Zielen der Kampagne ab. Wenn das Ziel Verk\u00e4ufe sind, sind Conversion-Rate, CPA (Cost per Acquisition) und ROAS (Return on Ad Spend) entscheidend. Geht es um Markenbekanntheit, sollten Reichweite, Anzeigefrequenz und Engagement verfolgt werden. Dabei ist es wichtig zu beachten, dass alle Metriken zusammenwirken und die isolierte Betrachtung einer einzelnen Kennzahl ohne Kontext zu einer falschen Einsch\u00e4tzung der Ergebnisse f\u00fchren kann.\",\"content_en_us\":\"The most important metrics depend on the campaign's goals. If the goal is sales, it's crucial to track conversion, CPA (cost per acquisition), and ROMI (return on marketing investment). It's important to remember that all metrics work together, and evaluating a single metric without context can give a misleading picture of the results.\",\"content_ru_ru\":\"\n\n<p>\u041d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0446\u0435\u043b\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0415\u0441\u043b\u0438 \u0446\u0435\u043b\u044c - \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u0432\u0430\u0436\u043d\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, CPA (\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f) \u0438 ROMI (\u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439). \u0412\u0430\u0436\u043d\u043e \u043f\u043e\u043c\u043d\u0438\u0442\u044c, \u0447\u0442\u043e \u0432\u0441\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043c\u0435\u0441\u0442\u0435, \u0447\u0442\u043e \u043e\u0446\u0435\u043d\u043a\u0430 \u043e\u0434\u043d\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0431\u0435\u0437 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u043d\u0435\u0432\u0435\u0440\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445.<\/p>\n\n\",\"title\":\"Welche Kennzahlen sind f\u00fcr den  Erfolg einer Kampagne entscheidend?\",\"title_en_us\":\"What metrics are important for evaluating the effectiveness of advertising?\",\"title_ru_ru\":\"\u041a\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"Auch wenn sich Unternehmen in markanten Branchen oft \u00e4hnlich positionieren, hat jedes seine eigenen St\u00e4rken und Schw\u00e4chen. Diese k\u00f6nnen sich in einem Standortvorteil, einem besonderen Produkt, einer spezifischen Zielgruppe oder anderen Merkmalen zeigen, die es von der Konkurrenz abheben. Es ist unsere Aufgabe, diese St\u00e4rken zu erkennen und gezielt hervorzuheben.\",\"content_en_us\":\"Each strategy is developed with the client\u2019s business goals, competitor analysis, and target audience characteristics in mind. We create comprehensive marketing strategies focused on long-term success rather than short-term results.\",\"content_ru_ru\":\"\n\n<p>\u041a\u0430\u0436\u0434\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u0435\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041c\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u0443\u0441\u043f\u0435\u0445, \u0430 \u043d\u0435 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.\u00a0<\/p>\n\n\",\"title\":\"Warum ist eine ma\u00dfgeschneiderte Strategie besser als ein standardisierter Ansatz?\",\"title_en_us\":\"What is the advantage of your strategy over the competitor\u2019s?\",\"title_ru_ru\":\"\u0412 \u0447\u0435\u043c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0435\u0440\u0435\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"Die Kosten pro Lead h\u00e4ngen von vielen Faktoren ab: der Konkurrenz in der Nische, der Saisonabh\u00e4ngigkeit, der Qualit\u00e4t der Werbemittel und der Targeting-Einstellungen. Zum Beispiel ist der Klickpreis in hochkompetitiven Themenbereichen h\u00f6her, was auch die Lead-Kosten entsprechend steigen l\u00e4sst. Zu Beginn einer Werbekampagne sind die Lead-Kosten oft h\u00f6her, sinken jedoch mit der fortschreitenden Optimierung.\",\"content_en_us\":\"Lead costs depend on many factors: niche competition, seasonality, the quality of ad creatives, and targeting settings. For example, in highly competitive industries, the cost per click is higher, which makes leads more expensive. At the beginning of a campaign, lead costs are often higher but tend to decrease as optimization improves.\",\"content_ru_ru\":\"\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043b\u0438\u0434\u043e\u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043c\u043d\u043e\u0433\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432: \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0432 \u043d\u0438\u0448\u0435, \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043d\u043e\u0441\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0445 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430\u0445 \u0446\u0435\u043d\u0430 \u043a\u043b\u0438\u043a\u0430 \u0432\u044b\u0448\u0435, \u0430 \u043b\u0438\u0434\u044b, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0434\u043e\u0440\u043e\u0436\u0435. \u0412 \u043d\u0430\u0447\u0430\u043b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043b\u0438\u0434\u043e\u0432 \u0447\u0430\u0441\u0442\u043e \u0432\u044b\u0448\u0435, \u043d\u043e \u0437\u0430\u0442\u0435\u043c \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f \u043f\u043e \u043c\u0435\u0440\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.\",\"title\":\"Warum variieren die Kosten f\u00fcr Leads oft signifikant?\",\"title_en_us\":\"Why do lead costs vary so much?\",\"title_ru_ru\":\"\u041f\u043e\u0447\u0435\u043c\u0443 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043b\u0438\u0434\u044b \u0442\u0430\u043a \u0441\u0438\u043b\u044c\u043d\u043e \u043a\u043e\u043b\u0435\u0431\u043b\u044e\u0442\u0441\u044f?\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"Guter Content ist nur die halbe Miete. Entscheidend ist, dass Ihre Website in Suchmaschinen sichtbar ist und Metatags, Keywords sowie Usability optimal eingestellt sind. Wenn die Seite un\u00fcbersichtlich oder langsam ist, hilft selbst der beste Content nicht bei der Conversion. Wir empfehlen daher einen SEO-Audit und eine Usability-Analyse, um Schwachstellen zu identifizieren.\",\"content_en_us\":\"Good content is only half the battle. It's essential that your website is visible in search engines and that elements like meta tags, keywords, and usability are properly optimized. If the site is difficult to navigate or loads slowly, even the best content won\u2019t lead to conversions. We recommend conducting an SEO audit and usability analysis to identify weak points.\",\"content_ru_ru\":\"\u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 - \u044d\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430. \u0412\u0430\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0431\u044b\u043b \u0432\u0438\u0434\u0435\u043d \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445, \u0447\u0442\u043e\u0431\u044b \u043c\u0435\u0442\u0430\u0442\u0435\u0433\u0438, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u044e\u0437\u0430\u0431\u0438\u043b\u0438\u0442\u0438 \u0431\u044b\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e. \u0415\u0441\u043b\u0438 \u0441\u0430\u0439\u0442 \u043d\u0435\u0443\u0434\u043e\u0431\u0435\u043d \u0438\u043b\u0438 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0435\u0442\u0441\u044f, \u0434\u0430\u0436\u0435 \u0441\u0430\u043c\u044b\u0439 \u043b\u0443\u0447\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u041c\u044b \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 SEO-\u0430\u0443\u0434\u0438\u0442 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u044e\u0437\u0430\u0431\u0438\u043b\u0438\u0442\u0438, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0441\u043b\u0430\u0431\u044b\u0435 \u043c\u0435\u0441\u0442\u0430.\",\"title\":\"Warum bringt meine Website trotz hochwertigem Content keine Leads ein?\",\"title_en_us\":\"Why isn\u2019t my website attracting clients even though I have good content?\",\"title_ru_ru\":\"\u041f\u043e\u0447\u0435\u043c\u0443 \u043c\u043e\u0439 \u0441\u0430\u0439\u0442 \u043d\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0445\u043e\u0442\u044f \u0443 \u043c\u0435\u043d\u044f \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"Die Ergebnisse h\u00e4ngen von der Art der Werbung und Ihrem Budget ab. Suchmaschinenwerbung bei Google liefert erste Ergebnisse bereits nach wenigen Tagen, aber f\u00fcr nachhaltiges Wachstum und eine h\u00f6here Conversion-Rate ist eine Optimierung von mindestens 1 bis 3 Monaten erforderlich. Beim organischen Wachstum durch SEO und Content-Marketing dauert es in der Regel 3 bis 6 Monate, bis erste Ergebnisse sp\u00fcrbar werden.\",\"content_en_us\":\"Results depend on the type of advertising and your budget. Google search ads can show initial results within a few days, but achieving sustainable growth and higher conversion rates typically requires 1\u20133 months of optimization. With organic growth through SEO and content marketing, it usually takes 3 to 6 months before you start seeing noticeable results.\",\"content_ru_ru\":\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u0442\u0438\u043f\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430. \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google \u0434\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0443\u0436\u0435 \u0447\u0435\u0440\u0435\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043d\u0435\u0439, \u043d\u043e \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 1-3 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438. \u041f\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0440\u043e\u0441\u0442\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e SEO \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u043e\u0442 3 \u0434\u043e 6 \u043c\u0435\u0441\u044f\u0446\u0435\u0432, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0432\u044b \u043f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0435\u0442\u0435 \u043f\u0435\u0440\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.\",\"title\":\"Wei schnell nach dem Start einer Kampagne stellen sich erste Ergebnisse ein?\",\"title_en_us\":\"How soon will I see results after launching an ad campaign?\",\"title_ru_ru\":\"\u041a\u0430\u043a \u0431\u044b\u0441\u0442\u0440\u043e \u044f \u0443\u0432\u0438\u0436\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"Werbung zieht Kunden hier und jetzt an, w\u00e4hrend Content-Marketing Vertrauen und Loyalit\u00e4t aufbaut. Es sind zwei Seiten derselben Medaille. Guter Content macht Ihre Marke in den Augen Ihrer Kunden zu einem Experten, verbessert die Suchmaschinenoptimierung und hat langfristige Auswirkungen. Wenn ein Kunde Ihrem Content vertraut, wird er mit h\u00f6herer Wahrscheinlichkeit wieder zu Ihnen zur\u00fcckkehren.\",\"content_en_us\":\"Advertising attracts customers here and now, while content marketing builds trust and loyalty. These are two sides of the same coin. Good content establishes your brand as an expert in the eyes of your customers, improves search engine optimization, and has a long-term effect. If a customer trusts your content, they are more likely to return to you.\",\"content_ru_ru\":\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0437\u0434\u0435\u0441\u044c \u0438 \u0441\u0435\u0439\u0447\u0430\u0441, \u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u0434\u0432\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043e\u0434\u043d\u043e\u0439 \u043c\u0435\u0434\u0430\u043b\u0438. \u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u0435\u043b\u0430\u0435\u0442 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u043c \u0432 \u0433\u043b\u0430\u0437\u0430\u0445 \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0443\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u0438\u043c\u0435\u0435\u0442 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442. \u0415\u0441\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0434\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u0432\u0430\u0448\u0435\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443, \u043e\u043d \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u0435\u0440\u043d\u0435\u0442\u0441\u044f \u043a \u0432\u0430\u043c.\",\"title\":\"Wozu Content-Marketing, wenn ich schon SEA mache?\",\"title_en_us\":\"Why should I use content marketing if I'm already paying for advertising?\",\"title_ru_ru\":\"\u0417\u0430\u0447\u0435\u043c \u043c\u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0435\u0441\u043b\u0438 \u044f \u0438 \u0442\u0430\u043a \u043f\u043b\u0430\u0447\u0443 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443?\"}}]}]}]}],\"name\":\"reviews\"}],\"version\":\"5.0.13\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing mit Wirkung: So wird Traffic zu Verk\u00e4ufen Integriertes Marketing \u2013 von der Strategie bis zur Werbung \u2013 hilft Ihnen, mehr Leads, Verk\u00e4ufe, Umsatz und Stammkunden zu gewinnen. Beratung buchen Leistungen Beratung Beratung Beratung Beratung Beratung Beratung Beratung Beratung Beratung Weitere Leistungen \u00dcberblick \u00fcber den Gesamtkatalog unserer Leistungen. Wie wir Ihr Unternehmen zum Erfolg f\u00fchren [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/pages\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":0,"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"wp:attachment":[{"href":"https:\/\/seitup.de\/ru\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}